Well it looks like that time of year. Yes the big man is back on the bottle, Coke Santa. (Very unfortunate sentence).
Every year Coca Cola place the jolly bearded one on their bottles to entice kids into badgering their parents to part with an extra few £’s, and some would believe that Coca Cola invented the modern day image of Santa Claus ……….. which of course is crap.
In fact they started to use the image of Mr Claus in the 1930’s. The company was looking for ways to sell their product during the winter so they turned to a talented commercial illustrator, Haddon Sundblom, who was inspired by traditional English Christmas cards to create the famous drawings.
The advertising campaign was a success and a legend was born.